Thomson on chatbots, the micro adventurer and its TUI rebrand

A still from Thomson’s ‘Moment’s campaign’.Thomson is launching its last marketing campaign of 2016, as it looks to position itself as a modern travel company ahead of its rebrand to TUI next year.
The ad shows a young girl walking to her father at one of the company’s resorts in Crete. Moments are ‘frozen in time’ around her, showing a game of bat and ball and a couple sharing wine over lunch. The ad promotes TUI’s smile logo and is Thomson’