Thomas Cook shows gay kiss in order to reflect a ‘modern population’
Thomas Cook claims its new ad campaign ‘You want, we do’ is “bold and contemporary” as it features a gay kiss and gay parents.
The main TV ad, which will debut on Christmas Day and is set to the song ‘Get Ready’ by Stella Talpo, is one of five adverts that will showcase Thomas Cook’s hotels and cruise ships. The ads will be pushed out gradually over the course of the next year.
The travel brand’s aim is to show how it can create different memories
Read more »