Thomas Barta: Being an ‘authentic leader’ may be harder than you think

Patrick Barwise and I consider ourselves lucky. Reviews for our book, The 12 Powers of a Marketing Leader, were pretty positive. Well, we’ve conducted the world’s largest CMO success study, and many CMOs have helped write the book. What else to expect than rave reviews?
Melanie (not her real name) doesn’t quite agree, however. After a recent keynote, she came up to me and said: “You teach us how the best marketing leaders made it to the top. But I have my own authentic st