Thomas Barta: A leader’s biggest asset is their ability to inspire

When I’m not speaking at conferences, I sometimes teach masterclasses to help marketers raise their boardroom profile.
Not long ago, a technology firm asked me to extend one of my marketing leadership keynotes into a class for 30 of their senior marketing clients. The firm had come to realise that the best marketing software goes nowhere unless marketers get buy-in internally. I couldn’t agree more.
Why waste money on artificial intelligence in online campaigning when your sales team