This rising popularity of martech, and the decline of adtech

Private equity firms and business interests from the Far East are increasingly taking a stake in the combined adtech and martech space, according to Results International, which also finds that martech is growing in popularity with acquirers. 
Adtech is on the wane when it comes to its attractiveness to potential acquirers, with whom martech is increasingly popular, according to financial advisory firm Results International, which has released numbers suggesting that the combined value