This is why digital advertising is moving in-house

Removing the mystery of digital advertising – that’s what in-house is all about.
In recent months global holding companies have been subject to share price drops. Agency mergers have continued unabated, while international advertisers have been trimming their roster of agencies.
And what binds these stories? Businesses taking greater control of their digital advertising. For brands the shift in-house is all about removing uncertainty, barriers, and illusion.
Transparency and budgetar