‘This is not based on us being friends’: lessons in integration from MullenLowe and 101

There’s deep history between the senior leadership at MullenLowe and that of its latest purchase, creative agency 101; but don’t expect self-congratulatory backslapping from this boys’ club. As the new team tells The Drum, the merger was never about recreating the good old days but forging a future as both struggled with creativity at scale.
The IPG-owned group’s buyout of the London independent hit the tarmac last week when the teams merged in th