This is how Sony plans to make virtual reality films a long-term business

Virtual reality (VR) is a long way off from becoming a money maker for movie bosses and for Sony the challenge to date has been resisting the urge to fuel hype for the medium and instead understand the value it could bring. 
Consequently, it is not about the money right now, admitted the studio’s senior vice-president of VR, Jake Zim. Speaking at this year’s CES where analysts have lamented the lack of breakthrough VR innovations, the film executive argued it was wrong to expect