Thinkbox uses ‘disruptive’ aliens to promote the ‘power’ of TV

Thinkbox is launching its “biggest ever” TV campaign in order to cut through to advertisers and convince brands to keep investing in the medium.
The campaign will hit the airwaves on Boxing Day and sees aliens ‘disrupt’ three popular TV ads to broadcast an other worldly message to the British public.
The marketing body has collaborated with DFS, Lucozade and Sheba to create one-off versions of their TV ads, with each suddenly ‘interrupted’ by gibberish messag