Thinkbox: TV can gain credibility in wake of Facebook metrics scandal

Distrust among marketers in the wake of the Facebook metrics scandal has only reinforced the credibility of TV, according to Thinkbox.
The trade body says TV revenues totalled £5.27bn in 2016, a rise of 0.2% year on year and the seventh straight year of growth. Procter & Gamble was the most viewed TV advertiser in 2016 with 34.8 billion views, 14% more than its TV ads generated in 2015.
According to Matt Hill, research and planning director at Thinkbox, the recent move by P&G&rsqu