Think road safety ad criticised for blaming cyclist in violent HGV collision

UK government initiative Think, tasked with raising awareness of road safety issues, has come under fire from cyclists angered by a new ad that has been accused of wrongly blaming a cyclist for a collision with an HGV – in addition to making light of the incident.
The group, funded by the department of transport, debuted a graphic ad on Monday (26 September) designed to show the dangers of cyclist collisions with HGVs. It commences with hard-hitting visual metaphors dep