Think B2B marketing is less interesting than consumer projects? That's bullshit

B2B is too often an afterthought in the marketing industry.
Particularly in the media and in education, B2B still feels ‘tacked on’. Token efforts are made. We’ll give it a module at the end of the course. We’ll throw in a B2B example or two. We’ll give it a dedicated stage, tucked away nicely at the back of our event and hope that keeps the grey-suits and never-quite-made-it-in-adland-folks happy.
Occasionally, we’ll even indulge them with an op-ed to vent th