The&Partnership launches live events agency Muster

The&Partnership has announced the launch of an integrated live events agency called Muster which will attempt to harness the group's media and digital engagement to reach new audiences and clients.
Muster will work with specialists within The&Partnership’s cross-discipline group to integrate live events with the other marketing channels, from advertising and digital engagement to influencer marketing and PR.
The WPP-backed agency group has brought in Tom Rutter and Alec Braun, form