‘The Vote Needs U’ encourages voters to take a stand on hot-button issues

With an important midterm US election coming up November 6, Rochester agency Partners + Napier has launched a provocative ad campaign to encourage voting, called The Vote Needs U.
The campaign was designed in response to Pew Research from 2016 that showed 60 million US citizens – or one-in-four eligible voters – were not even registered. It utilizes a central website plus print and social media to issue a call directly to individual members of the electorate to exercise their fundame