The value of recognizing programmatic in the advertising industry

Who doesn’t love to debate a listicle? “Top 10 cities in America to live in,” or “the top 10 public universities.” We all take pride in our roots and experiences and love to compare and contrast, especially in a contest format.
Half the fun in this discussion is that the conversation is debatable and not empirical. The lists are subjective by nature as there are no bits of objective data that can back up why Seattle is a better city to live in than Chicago, for exam