The UX revolution: New report from The Drum reveals why a great user experience will be the ultimate brand differentiator

The Drum, in association with ContentSquare, has launched a new report exploring why user experience (UX) will be a brand’s biggest advantage in the future.
The report, The UX Revolution, How Analytics Are Powering a Revolution in Customer Understanding highlights why UX is a central component to increasing sales by using analytics to gain a deeper understanding of customer behaviour, especially as most ecommerce teams struggle to understand why customers change their minds about