The truth will set you free: how brands can succeed in the post-truth era

As a strategist and communications professional, I care deeply about words. So it was with a heavy heart that I read that Oxford Dictionaries had elected “post-truth” as The Word Of 2016, beating out “woke” and “adulting,” among other worthy and infinitely less depressing candidates.
Yes, we are living in a post-truth era. We are dealing with the aftermath of an election swayed by fake news, and as a consequence have a President who has such an incredibly casu