The traits that make consumers more loyal

Numerous brands across all sectors use loyalty schemes as a marketing tactic, both to encourage repeat business and to learn more about their customers. But just because they are so common, it doesn’t make them easy to get right.
In a new report, YouGov lays out key insights into the consumers that use these programmes the most, and how to maximise the value they give back to your brand. Here is a sneak peek.
READ MORE: Download YouGov’s whitepaper, ‘What the British think of l