The Trade Desk forms strategic collaboration with Pinsight Media

The Trade Desk, a technology platform for ad buyers, has formed a strategic collaboration with mobile analytics specialist Pinsight Media with a view to improving the accuracy of its carrier data targeting capabilities.
The pairing will enable The Trade Desk to aggregate anonymised consumer data which can then be precisely targeted across devices for maximum relevance and reach.
Brian Stempeck, chief client officer at The Trade Desk, said: “Advertisers today want to accurately reach indivi