The Trade Desk and Spotify ink programmatic deal bringing audio ads to APAC

The Trade Desk and Spotify have confirmed they are offering audio advertising inventory on the music-streaming service meaning advertisers can now target consumers across APAC using programmatic targeting.
The service is now live across the region after an initial beta-trial that saw participants from agency holding groups, and smaller independent agencies target Spotify users with audio, video and display ads based on specific segments including: age; gender; music genre, including specific pla