The three programmes helping government ‘really grasp digital’

The Government Communications Service (GCS) is focusing on ensuring its digital marketing is as effective and efficient as possible as it reveals plans to spend a third of its £150m media budget online.
Speaking to Marketing Week ahead of the release of GCS’s annual report, Alex Aiken, executive director for government communications, says “grasping digital” is one of the key challenges his department faces this year as its investment increases. The department has a &pou