The thinking behind Experience Design

To ‘do’ Experience Design, you first need to understand why it’s different.
The difference is that it focuses on the science behind design – studying human behavior and psychology. The focus isn’t merely based on visuals or functionality – it’s based on how your audience engages with your creative. How does it make them feel? Is it relevant to them? Does it inspire them?
A good example of where this was all of this into consideration is the recent Stodge