The Sun's in-house agency Pulse Creative launches first TV ad for Sun Bets

The Sun has launched the first ever TV campaign for its digital betting and gaming platform, Sun Bets.
The spot was produced by News UK's in-house agency Pulse and focuses on the camaraderie of football culture. Sun Bets hopes to establish the brand with the general public through the drive, which promotes the immediacy and convenience of the site and it's accompanying app.
The publisher launched the online betting shop earlier this month in a bid to open up fresh r