The Sun rolls out Savers loyalty programme in bid to extract data from 'anonymous' print audience

The Sun has rolled out a loyalty reward programme, Sun Savers, intended to both reward loyal print readers with a cash back scheme while extracting data about the traditionally anonymous audience in order to build out a more cohesive data set.
The News UK-owned newspaper has been testing the print-based reward programme since October last year, when it quietly rolled out the programme in beta to its core reader base in order to iterate the product according to the preferences of its target audie