The Summer Guide to Christmas: ten ways marketers can prepare

Summertime in the UK is in full swing, the sun is shining and temperatures are rising, making it hard to think about the festive season.
Every year, consumers complain that the Christmas ads start too soon, typically with the John Lewis Christmas advert breaking in early November.  For marketers, however, Christmas starts much, much earlier than that – this year, the IF Agency team started working on Christmas campaigns back in March!
Planning your strategy in advance for the most imp