The source is everything: how marketers can distinguish between good and bad location data

According to research by Forrester and Verve, a quarter of marketers said there is not enough clarity on the sources of collected location data. In the third episode of Everything You Need to Know (EYNTK) about location-based advertising, Verve’s general manager international, Ian James explains the best way to derive location data.
With brand safety at the forefront of marketer’s minds, deriving high quality data from accurate sources has become paramount for marketers – to be