The seven characteristics of brands mums love

Brands that keep their proposition simple and prioritise being confident, authentic and generous have the greatest affinity with mums, according to the latest research from Mumsnet and Saatchi & Saatchi.
The research suggests highly effective brands possess seven key habits which resonate strongly with mums, because “mum-centricity” is inherent in their brand DNA. Six-months in the development, the research analyses the best practice methods adopted by 10 mark