The secrets of achieving cult status

The Grenson x Persephone women’s collectionCult status is not something that can be manufactured. It grows organically, often taking years to achieve.
Sometimes built around an iconic product or style, cult status comes when a brand resonates with a passionate community of fans. Above all, cult status with real staying power is achieved by brands who are original in their approach and unafraid to do things differently.
This is the attitude taken by British footwear brand Grenson. “O