The science of anger: what can creatives learn from fury?

Whether positive or negative, Anger is a natural emotion. Isn’t it time marketers got over their fear and started to harness its power?
People are scared of anger. Its rawness. Its primal nature. Its uncontrollability. Its explosive contagion.
This fear extends to brands, too. While they increasingly recognize the value of tapping into emotions in their narratives, anger is (mostly) notably absent from their advertising stories. 
Yet anger is a hugely powerful tool that can elicit imm