The rules of VR: How advertisers can avoid making very real mistakes

As we go hurtling to the new and shiny things on the block (namely virtual reality and augmented reality), perhaps now would be a good time to take a step back and look at potential consequences of these technologies going mainstream and where advertising could come into play.
As with digital advertising, which, at the outset, claimed it would be the Holy Grail to marketers where everything worked seamlessly, sales would rise exponentially and everything would be measurable – well, as we a