The risk and rewards of brands taking on Trump

A lot can happen in 12 days. But few would have expected President Donald Trump to make so many radical changes in such a short space of time following his inauguration.
In particular, Trump’s executive order to suspend the US refugee admissions system for 120 days and to ban all entry of citizens from seven Muslim-majority countries has been met with widespread anger. In fact, hundreds of thousands continue to take to the streets globally to protest against the controversial changes.
And