The rise of the chief growth officer

Coca-Cola is in the midst of a transformation. No longer can it rely on consumers simply buying more and more if its fizzy drinks as concerns around obesity and sugar continue to grow.
Instead it needs to look to innovation, technology and sustainability to grow its business.
Amid that backdrop, it has decided to get rid of the chief marketing officer role and replace it with a chief growth officer. It is a sign of a transformation at the brand as it moves from being a classic beverage company t