The rise of eSports' influence on brands

eSports is a simple concept: competitive video gaming. One team of individuals compete against an opposing team in a particular game.
Despite its simplistic basis, easy access participation and desirable incentives have engendered eSports a gaming behemoth, catching the eye of gamers from all over the planet.   
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The 2016 Dota 2 International competition saw 16 teams (consisting of 80 players) battling for more than $20 million in prize money. Smaller prizes include Call of D