The rise and frustrations of media’s creative directors

They’re commercially minded, determined and probably didn’t study the Watford Course. The creative directors of the media industry want to change the game – without stealing your job.
Ann Wixley used to be a professional ballet dancer. Louise Stubbings once sold classified ads at the Telegraph. Antonia Bonello spent days carting breeze blocks around as a runner. Now they’re all creative directors in a space where “creative” once never entered the lexicon