The Richard E. Grant guide to marketing a perfume without paying for advertising

It’s strange to hear a distinguished actor with 30 years of Hollywood paycheques say that he can’t afford something, but Richard E. Grant – both Withnail and the creator of Jack Perfume in equal measure – has “no budget for advertising” when it comes to marketing his unisex scent.
“I’m a startup business and so I relied entirely on magazine editorial when [Jack Perfume] launched, and subsequently on social media – on Instagram and T