‘The retail-pocalypse is over’: Facebook unwraps holiday-ready AR, Instagram tools for merchants

Facebook yesterday announced a group of new tools for retailers to cater to shoppers this holiday season.
In a blog post and accompanying presser at its NYC headquarters, the social platform gave brands a 123-day head start on reaching shoppers before, during, and after the holiday season. The Drum selected some of the highlights from Facebook’s new product offerings for retailers of all kinds.
Augmented reality has become the new fitting room
Facebook has been testing out an augmented rea