The representation of women in advertising hasn’t improved in a decade

Men get four times as much screen time as women and are spoken about seven times more than women in advertising, according to a new report by The Geena Davis Institute on Gender and Media and J.Walter Thompson (JWT).
The research which has been released today (21 June) examines 2,000 films from the Cannes Lions archive and 10 years of Cannes Lions Film and Film Craft winners and shortlists. It uses automation to analyse gender representation in advertising, with the aim of raising awareness of e