The reasons behind Unilever’s marketing cuts

Unilever’s plans to double efficiency savings from its brand and marketing investment from €1bn to €2bn by 2019 have left ad land reeling.
As part of the drive, the company will cut the number of ads its creates by 30%, and the frequency it shows ads in emergency markets by 10%. It also plans to cut the number of creative agencies it works with globally by half after finding that it works with a “whopping” 3,000 agencies.
Unilever’s strategy is very similar to r