The real swindlers are those making a reputation by trashing content

I sometimes come across opinions on content marketing that I disagree with – and that’s often a good thing. Debate is healthy. It’s important to hold content marketing strategies to account and ensure they are genuine strategies rather that just a case of marketers following a fad. Informed discussions on the value of content and the role it should play are great.
 
Sometimes though, I come across an opinion that I don’t so much disagree with as struggle to understan