The real impact of political ads on social media

With a UK general election just hours away, I thought it worth considering the impact of social media advertising on our political system. 
 
The 'fake news' election
The 2019 election was, according to social commentators, supposed to be the ‘Brexit election’. A one-issue debate that would define a generation. Instead, it may well be remembered as the fake news election, with all the main political parties and those on the fringes peddling misinformation and misdirection u