The race is on: switch on a multi-channel mindset to help utilise location tracking

Tracking customer journeys across digital and offline channels is becoming a major cause of headache for marketers. The Drum spoke to three industry experts from the 2018 DADI Awards judging panel; TSB, Dare and Uniform, on how brands and marketers can better utilise location tracking in a mobile-first world and if brands should be looking at measurement and real-world behaviours when targeting consumers.
Living in a mobile-first world
Marketers and brands are finding it difficult to connect mea