The questions clients should ask their programmatic agency

What is programmatic?
This one may seem blindingly obvious, and something that all brands should already know if they have decided to approach a programmatic agency. Yet figures show a huge proportion of advertisers still do not understand programmatic or feel unhappy with their existing strategies.
READ MORE: What is programmatic? A beginner’s guide
In research published in 2016 by the Internet Advertising Bureau UK, 44% of advertisers surveyed said they had little or no knowledge of prog