The purpose of purpose in a post-pandemic world

Most reasonable people would agree that we are living in “interesting times”, as the old proverb puts it. 
A global pandemic, enforced lockdowns, an unprecedented economic slump, collapsing trust in our global leadership class, protests in the streets around the world about inequality, racism, authoritarianism and – still no barbers open.
Here in the marketing bubble, many commentators are energetically debating whether there is – or will be – a “new norm