The power of being seamless in brand integration

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
Brand and product integration, over the years, has seen several permutations. From the “golden era” of television, where shows were sponsored entirely by one brand, to the desert of generic products, entertainment is now back to a much more sophist