The Oscars surpassed on price only by the Super Bowl for a 30 second slot

The Oscars is the second most expensive ad buy in US media with the Academy now accepting a historically high number of placements to accommodate brand demand, according to research from Kantar.
A 30 second spot for the show (26 February) is likely to set brands back anywhere between $1.9m-$2.0m, up from $1.72m in 2016, when it raised $115m in ad revenue. It is expected to emulate the feat in 2017, under the close eye of broadcaster ABC.
Last year, the awards opened up to 80 commercials, up a qu