The Olympics and sport sponsorship in the digital age

The Rio 2016 Olympics offers brands and agencies the opportunity to draw large audiences and capture the public moodIn an era where people try to block and avoid ads, look for experiences, and trust their peers more than advertising messages, sponsorship plays an increasingly important role in allowing brands to get among those conversations. That’s why the Olympics – which brings the spotlight to sports and event sponsorship – is the ideal time to reflect on sponsorship in the