The old-time copywriting secrets you need to know to write a great sales letter

Lots of people like to tell you how to write copy.
And it’s often very good advice.
The trouble is, it’s very often abstract. Couched in textbook language. And without examples.
Bollocks to that!
I’m going to show you how.
With an example of a high-performing marketing email for The Drum. Full disclosure: I wrote it.
So get your overalls on and look over my shoulder as I lift the bonnet and start taking this money-making machine to pieces.
The email’s job was to encourage