The number one reason brands fail online

When it comes to marketing on screen, the companies that are naïve in the social-sphere are truly exposed. Brands like Beats, Whole Foods, Nike, Patagonia, and WeWork are cleaning up while the rest struggle to get news feed cut through.
Not only do they get the most likes, but they also inspire the thought pieces, win the awards, and work themselves into offline conversations and the wider cultural picture.
According to the Becker Report, 5% of brands generate 95% of all engagement online.