The North Face celebrates exploration as a state of mind in ‘New Explorers’ campaign

Heritage mountain apparel brand The North Face has launched a global campaign to inspire the spirit of curiosity and enable a generation of new explorers by expanding the notion of exploration as a state of mind.
The campaign, done with creative partner Sid Lee, continues a decades-long ethos for the brand – that exploration changes lives – which The NorthFace has enabled through product innovation, athlete expeditions and philanthropic programs like the Explore Fund.