The North Face and rock band White Deninn release a rain-triggered single for Spotify

Outdoor apparel company the North Face has blurred the lines between music and advertising by working with rock band White Demin to release a song on Spotify that is only available in locations where it is raining.
Following up on Rimmel London’s branded music video featuring Cara Delevigne which put the product front and centre of the creative, the North Face is promoting its Apex Flex GTX waterproof jacket. It will feature during the live performance of the song at SXSW which will s